"Thousand Hills Lifetime Grazed Grass-Fed Beef understands that if you create healthy soil, that creates healthy plants. In turn resulting in healthy nutrient dense meat. It’s not enough to just know your farmer, but to know their practices too. Ben and Elizabeth check out the farm."
"In this episode, we learn about Matt’s background as a CPG brand manager and marketing consultant and the trip back home to the family farm that inspired him to start a better beef brand. Matt shares the 20-year journey of Thousand Hills Lifetime Grazed that has led them to recently become the number one meat brand in the natural channel of retail."