Lifetime Grazed. ®
Because not all “grass-fed” is created equal.
All grass. All the time.
Our cattle are never confined or fed in a feedlot. They aren’t culled cows from the dairy industry. Our animals graze on open pastures their entire lives. We don’t have to do all that to get the “grass-fed” label, but we believe it is the right thing to do.
Best for the rest. Animal, Environment, and Us.
We work closely with U.S.-only ranchers who share our passion for holistic, regenerative agriculture; helping to reduce carbon in the air, protect and improve our soil and water cycle, and add more nutrients back to our food sources. Best of all, you know our beef was raised on unwavering principles—from animal welfare to environmental stewardship—and that’s something we can all feel and taste.