Thousand Hills Lifetime Grazed: Resiliency and Confidence During COVID-19 and Beyond
We have all experienced various components of the weaknesses and vulnerabilities of our current system emphasized through COVID-19 situations.Major processing plants have shut down or operating at reduced capacity. We have experienced empty store shelves, while having more than enough supply. The foodisn’tgetting to those who need it. Those who produce the majority of food in the conventional system are suffering. These times find us with change and challenge and chance for incredible opportunity to rejuvenate the food system. It’s important to not lose sight of these recent challenges while still looking forward to paramount changes.
Thousand Hills since 2003 has firmly built a decentralized model resilient to recent changes. Owner, Matt Maier, has always believed in the wisdom of decentralized models—across all sectors of business, agriculture and government. This model has proven to be uniquely robust when faced with current timesbecause of the strong direct relationships across a variety of geographically dispersed small processors and farmers.
Ninety percent (90%) of Thousand Hills dollars are put back into rural U.S. economies.Investments start with their farmers; 60% of Thousand Hills dollars go straightto thefifty U.S. farmers, then 30% to ten small processors and the remaining 10% toward sales and marketing. This model is unique and intended to consistently compensate farmers based ontrue cost of living and hard costs of farming, rather than taking advantage of market volatilityoften used in conventional markets.
“We are incredibly proud and confident in the strength and resiliency of our supply chain since we are geographically dispersed, have amazing family farmers grazing cattle for their lifetime in open pastures vs. highly concentrated cattle in feedlots. This regenerative supply chain gives us a benefit over the many issues surfacing within the current conventional model. With our model in place, we were able to be nimble to COVID -related changes and seamlessly provide double product volume to the marketplace within eight weeks. The network of renegades continues to shine and believe inproviding high quality regeneratively raised grass fed beef.” states Maier.
Thousand Hills is thankful for the strong network of “Regenerative Renegades” including family farmers, processors, distributors, retailers and consumers. We are in this together.
Founded in 2003, Thousand Hills works with 50 family farms across the U.S. to raise Lifetime Grazed Grass Fed Beef with regenerative agriculture practices. To date, 600,000 acres have been transitioned to regenerative practices to support biological diversity, natural resources, native wildlife habitat and soil fertility. Regional, decentralized processing builds a resilient supply chain for customers while invigorating rural economies. A leader in the industry, Thousand Hills produces the #1 fresh protein product nationally in the natural channel. Mission: Nourishing soil, plants, cattle and people by grazing cattle for their lifetime. Learn more at: www.lifetimegrazed.com
Due to the increased volume of questions about mRNA vaccines we want to make sure that everyone is aware of the following that is included in our protocol:
mRNA Vaccines: many of our consumers are requesting that we provide an update regarding our position on the use of mRNA vaccines for cattle in our supply chain. In the past, Thousand Hills has allowed the producers to determine what vaccines to employ, if any. However, in the case of the COVID or any mRNA vaccine, due to the experimental nature and lack of long-term studies, we are prohibiting their use until further notice for all livestock entering our supply chain until more can be learned of their effectiveness, potential side effects and potential need for such vaccines in managing livestock herd health in general.