Thousand Hills Lifetime Grazed: Resiliency and Confidence During COVID-19 and Beyond
We have all experienced various components of the weaknesses and vulnerabilities of our current system emphasized through COVID-19 situations. Major processing plants have shut down or operating at reduced capacity. We have experienced empty store shelves, while having more than enough supply. The food isn’t getting to those who need it. Those who produce the majority of food in the conventional system are suffering. These times find us with change and challenge and chance for incredible opportunity to rejuvenate the food system. It’s important to not lose sight of these recent challenges while still looking forward to paramount changes.
Thousand Hills since 2003 has firmly built a decentralized model resilient to recent changes. Owner, Matt Maier, has always believed in the wisdom of decentralized models—across all sectors of business, agriculture and government. This model has proven to be uniquely robust when faced with current times because of the strong direct relationships across a variety of geographically dispersed small processors and farmers.
Ninety percent (90%) of Thousand Hills dollars are put back into rural U.S. economies. Investments start with their farmers; 60% of Thousand Hills dollars go straight to the fifty U.S. farmers, then 30% to ten small processors and the remaining 10% toward sales and marketing. This model is unique and intended to consistently compensate farmers based ontrue cost of living and hard costs of farming, rather than taking advantage of market volatility often used in conventional markets.
“We are incredibly proud and confident in the strength and resiliency of our supply chain since we are geographically dispersed, have amazing family farmers grazing cattle for their lifetime in open pastures vs. highly concentrated cattle in feedlots. This regenerative supply chain gives us a benefit over the many issues surfacing within the current conventional model. With our model in place, we were able to be nimble to COVID -related changes and seamlessly provide double product volume to the marketplace within eight weeks. The network of renegades continues to shine and believe in providing high quality regeneratively raised grass fed beef.” states Maier.
Thousand Hills is thankful for the strong network of “Regenerative Renegades” including family farmers, processors, distributors, retailers and consumers. We are in this together.
For more information
Maci Maier, mamaier@lifetimegrazed.com, (763) 232-3371
Melissa Larsen, mlarsen@realtime-solutions.com, (763) 262-3401
About Thousand Hills Lifetime Grazed
Founded in 2003, Thousand Hills works with 50 family farms across the U.S. to raise Lifetime Grazed Grass Fed Beef with regenerative agriculture practices. To date, 600,000 acres have been transitioned to regenerative practices to support biological diversity, natural resources, native wildlife habitat and soil fertility. Regional, decentralized processing builds a resilient supply chain for customers while invigorating rural economies. A leader in the industry, Thousand Hills produces the #1 fresh protein product nationally in the natural channel. Mission: Nourishing soil, plants, cattle and people by grazing cattle for their lifetime. Learn more at: www.lifetimegrazed.com
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